# CompetLab as a tool for modern competitive analytics In today’s digital environment, companies are facing new challenges related to the growing role of artificial intelligence in information search and consumption. CompetLab is a platform that helps to explore these changes and assess the positions of brands in the new ecosystem. It combines classic approaches to competitive analysis with assessment of presence in AI systems. The platform provides tools for competitor analysis, including research on content, product structure, pricing models and communication strategies. Particular attention is paid to how brands are presented in AI responses, which becomes an important factor of influence on users. This allows companies to better understand their place in the market and adjust their strategy. CompetLab can be useful for organizations that strive to make data-based decisions and take into account new technological trends. It allows you to quickly and qualitatively [monitor competitor pricing](https://competlab.com/). Thus, the platform acts as a tool that combines traditional marketing analytics with new approaches driven by the development of AI. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://ekma.gitbook.io/ekma-docs-4/competlab-as-a-tool-for-modern-competitive-analytics.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.